Skip to main content
Event Reviews

London Dog Week’s Perkbox Cuddle Club: Talking Dogs at the Workplace

By March 27, 2019No Comments

Perkbox Cuddle Club booklet on the floor with dog bowlThis week is the London Dog Week, filled with some great dog events across town. It started last weekend with sausage dog celebrations and Furmamma’s Day Lunch, and continued today with employee experience platform Perkbox – whose office dog Dexter we interviewed two years back  – hosting its first Cuddle Club, to showcase and share experiences around the positive impact that dogs in the workplace can have on mental wellbeing.

Perkbox Cuddle Club at London Dog Week

Office dog on the tablePerkbox Cuddle Club, which took place at Perkbox’s HQ in Finsbury Square, saw a handful of brands and office dogs mingling and chatting about the benefits of brinding in the workplace. Perkbox and London Dog Week also presented the results of a research they commissioned into employees’ perception about dogs in the workplace, about which you’ll find out in this post.

At the presentation of the research results, Aneka Johnson, Co-founder of London Dog Week recounted that Chubby, her French Bulldog and contorsionism virtuoso who accompanied the presentation with rolls and zigzags on the carpet, helped her regaining confidence and healing after she was forced at home due to health problems. He also inspired her business, Doggy Cafe, which promotes wellness by brings dogs into companies for de-stress sessions.

Aneka says, “It’s great to see companies like Perkbox joining London Dog Week and promoting the benefits of dog friendly workplaces. Dogs support our mental and physical health and provide us with happiness, helping to transform lives. With work often causing the most stress in this day and age, it’s a no brainer to make your workplace doggy friendly and provide some stress relief to your employees.”

Chubb the Frenchie on the carpet while London Dog Week founder gives speech at Perkbox office

Aneka Johnson and Chubb during their presentation

But what did the survey uncover? There were some expected results and some more unexpected ones. In particular, looking at the benefits of dogs at work and desired perks, of the 1,010 people surveyed, among UK employees of all age groups:

  • the 65% believe dogs at work support their physical and mental health by encouraging them to take short breaks from their desks and, as a result, they’ve seen their productivity increase;
  • a further 72% thinks dogs are particularly useful for overcoming stress at work and are the best medicine for tackling self-confidence issues for those that struggle socialising with their colleagues encouraging them to get chatting to others;
  • 30% are currently in favour of ‘pawternity leave’ policies – time off so that pet owners can take care of their new dog – and one in five are neither in favour or against them.

Considering the challenges of having dogs at the workplace, 68% confess they’re aware of the downsides including allergies and hygiene concerns, however, over a quarter (27%) think that dogs at work should be the norm anyway.

Perkbox event

However, unexpectedly, the research found that 60% of respondents believe that ‘dogs at work’ policies were born as a fad to attract millennials, rather than as a perk with meaningful benefits. More specifically, 70% of respondents are concerned with the ability to build the right policies and having sufficient office space to make them a reality in their company.

We can’t say that we share the view of dog-friendly office policies as a fad, and definitely at the event there were companies which demonstrated that these policies can work pretty well.

Booklet by Perkbox about ways to pitch the idea of dogs at workIn particular, we had a briefing with Laura Vallance, Corporate Affairs Manager at dog food brand Purina by Nestle, and she explained that Purina started its dog-friendly policy back in 2003 and when it was later acquired by Nestle, in 2013, the group decided to expand the policy to the whole business. It looks like this has worked pretty well and they have rules in place to accomodate both dog lovers and people who don’t like or are allergic to dogs, such as dog-friendly and dog-free lifts, dog-friendly parkings, outdoor areas for dogs (Hyde Bark and Central Bark) and more. They also founded a Pets at Work Alliance, to promote and provide support for the introduction of pet-friendly policies in offices.

We also chatted with Andrew Butcher, Co-founder of Medic Animal & Chief Vet at, an expert-recommended dog food retailer. He told us that, which is based in London, Farringdon, has a three floor office where dogs come in daily. Rules are that before coming in at the workplace, dogs have to be vaccinated, socialised and have a mini-greet session, being on the lead with their owner for their first visit. After that, dogs free to roam around on floor level and become part of the joyful lot. are also planning to introduce an in-house vet clinic for office dogs.

Chieu Cao, Co-founder of Perkbox adds, “For us at Perkbox, bringing dogs to work is just one embodiment of our value ‘it’s not a job, it’s a family’. It’s great to see dog friendly workplaces become more commonplace, especially when they have such a positive impact on employee wellbeing. However, from our research findings, it’s clear that we still need to break with certain perceptions. We are delighted to have partnered with London Dog Week to start the conversation.”

Wanted sign for office dog

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.