*This post is sponsored by global shopping and payments provider Klarna. – Tomorrow (Wednesday 27th November 2019) is starting an pampering two-day dog event in town: Klarna “Pup-Up”. With a salon with dog grooming sessions right next to manicures and hair styling for humans, free coffees & cookies, pawrtrait station and Instagram booth to snap a pic with you and your dog wearing matching Christmas jumpers, it’s the ultimate destination to spoil yourself and your dog.
Klarna Pup-Up in Soho, London
Klarna Pup-Up is kicking off their latest campaign “Who’s a good shopper”, which is all about celebrating the relationship between pet owners and their dogs. The campaign previously saw Snoop Dog appearing in their tv ad with some elegant afghan hounds. “Throughout the campaign we will show how Klarna offers the best shopping experience for people and their furry best friends – starting off with bringing them all together to experience just that in our stylish pup up,” says David Sandstrom CMO of Klarna.
Klarna Pup-Up follows the success of a similar event their hosted across the pond, in New York City, attended by famous dog names such as Topher Brophy with his dog Rosenberg, dog photographer The Dogist, and more, for the ultimate pampering experience for dogs and their humans.
The London edition of the Pup-Up, hosted in the heart of Soho, in a beautiful venue painted in pastel colours, is free to attend. All donations raised during the Pup-Up are given to The Wild at Heart Foundation, a charity supporting animal welfare projects, particularly dog rescue, adoption and rehoming worldwide.
Sneak peek and why to go
We were invited to the VIP/press party Klarna hosted on Tuesday 26th November night, in view of the event launch. A host of famous dogs attended, including Maggie the Wunderdog (pictured below), who had the worst start in life but was rescued by The Wild At Heart Foundation and now is a very loved family dog. She acted as ambassador for the charity, and it was incredible to see her in flesh and bones, with an incredible sweetness and curiosity. On a tablet one could browse the stories and photos of other dogs like her, who The Wild At Heart Foundation is helping to find a forever home.
Pink, light blue and green walls, fluffy carpets, and absolutely no detail left to chance. Klarna’s Pup-Up venue features a grooming table, a hairdressing station right on the side, a nail bar and a velvet sofa in the main room of the venue, a mini-studio for photos against a velvet backdrop, a Klarna bar and more. From lamps to photos on the walls (including in the toilet), and even the door knocker, has the most sleek dog theme.
So why visiting Klarna Pup-Up in the next two days (Wednesday 26th and Thursday 27th November) before it goes?
- It is a free event and all donations raised will go to support The Wild At Heart Foundation
- at the Pup-up you and your dog can enjoy dog grooming by the best in the business;
- manicures and hair styling for owners;
- a break at ‘Kanine Kafe’, where owners and pets can shop the Klarna directory and educate themselves on the more than 4,500 retailers that offer Klarna in the UK, over a cup of tea and canine biscuit;
- posing for a pet portrait by Woof Portraits or purchasing a sweater with an embroidered portrait of your pet by ‘Hoop & Loop’.
While the press event was very crowded and the main room may have been too busy for sensitive dogs, the next two days will be a great chance to pop by and enjoy the best of the Pup-Up!
How to attend Klarna Pup-Up
When: Wednesday 27th and Thursday 28th November 2019, 9am to 7.30pm
Where: 15 Bateman Street, Soho, London W1D 3AQ
Tickets: Free – any donations go to The Wild at Heart Foundation, register at this link
About Klarna: Klarna is the leading global disruptor of payments and banking, and provider of smoooth retail services, was founded in Sweden in 2005, and is the largest private fintech in Europe and one of the largest private fintechs globally. Klarna provides merchants with a flexible range of preferred payment alternatives that enable consumers to easily and securely pay when and how they want everywhere – online and in-store.